It all started on a dark autumn night in 2020. We were contacted on Instagram by a store called The Art of the Cozy which happened to come across our profile. What a small world, huh?! We had a phone call with the women behind the concept and quickly found out that it was a good match. The Art of the Cozy is a pop-up store in Aspen run by the agency company BRIKA, managed by the girl-power team of Jen, Natalie and Claire. They wanted to make a cozy and unique pop-up in one of Aspen’s finest shopping streets, focusing on selling Nordic winter brands.
Since December 2020, we have had our ski suits and wool suits in Aspen with great success! Both wool suits and ski suits have been well received by the American public and been spotted on the slopes. Now we are again in dialogue with BRIKA to take our concept a step further into the North American market next season. It’s all seems like a beginning of a new adventure. We are excited!!
Look at the coziest shopping window ever! At The Art of the Cozy you will find all sorts of “cozy” winter stuff, from chunky knits, elegant outerwear, luxe self care and winter beauty picks to gorgeous accessories and leather goods. We are thankful for being a part of this pop-up store concept, and hopefully we have been able to spread some colors to the slopes of Aspen.
What do you think about the pop-up store?